Synopsis
A
cryptic message from the past leads James Bond (Daniel Craig) to Mexico City
and Rome, where he meets the beautiful widow (Monica Bellucci) of an infamous
criminal. After infiltrating a secret meeting, 007 uncovers the existence of
the sinister organisation Spectre. Needing the help of the daughter of an old
nemesis, he embarks on a mission to find her. As Bond ventures toward the heart
of Spectre, he discovers a chilling connection between himself and the enemy
(Christoph Waltz) he seeks.
Official website
The official website keeps the fans up to date on the latest news and events associated with the movie. The
website contains a countdown to the premier of spectre which creates
anticipation as the audience can see the time ticking second by second. This
creates an immediate sense of action which reflects the theme of the movie but
also engages the audience. The audience is also pulled in through the various
links to social media and behind the scenes. These links to social media like
Facebook, Twitter, Instagram etc. contain phrases like "follow Bond on
___" which is another example of pull marketing as the imperative
instruction tells the audience what to do. Throughout the website we also see
the iconic 007 tagline which a synergistic element of the film that allows the
audience to immediately recognise the film.
16/09/15: Spectre has been selected for The Cinema and Television Benevolent Fund’s (CTBF) Royal Film Performance 2015. The World Premiere will be attended by Their Royal Highnesses, The Duke and Duchess of Cambridge and Prince Harry. The event will take place on 26 October at the Royal
Albert Hall in London.
The World Premiere will also be attended by the film’s leading actors including Daniel Craig, Christoph Waltz, Léa Seydoux as well as the director Sam Mendes.
08/09/15: Sam Smith has confirmed that he will sing the theme tune for the new James Bond film, Spectre. The singer tweeted a picture of a finger with a ring featuring the movie's logo.
The track, ‘Writing’s On The Wall’, was co-written by Smith and fellow GRAMMY© Award winner Jimmy Napes and it’s the first James Bond theme song recorded by a British male solo artist since 1965.
The song will debut and be available to purchase and stream on September 25.
28/09/15:
Aston Martin are celebrating the 50 year partnership with James Bond and the release of Spectre by launching the limited edition DB9 GT Bond Edition. Limited to 150 examples worldwide, the model is based on the recently launched DB9 GT but with some Bond additions. The Aston Martin DB10 from Spectre has been installed at the ODEON cinema, Leicester Square, London. The car, one of only ten in the world, was revealed on Sunday 27 September and will be at the cinema until Monday 5 October.
Social networking
Social media pages such as Facebook and Twitter keep fans up to date on latest news and events as well as posting artwork etc. Using social media for advertisement allows marketers to reach a wide range of people in a short period of time. For movie studios, Facebook for example offers a range of ways to engage the audience and even sell tickets directly.
Posters
Poster analysis
Composition:
The
poster contains the 007 tagline which stands out and is both iconic and synergistic,
allowing the audience to instantly associate it with James Bond films. The font
used throughout the poster is quite simple yet distinctive, however the splits in
the title of the film allow it stand out from the rest of the writing. We can
assume that the main character is quite cold and reserved due to the dark blue
background of the poster. The poster also has a bright central focus of light
on Bond who's starting directly at you as you look at the poster, possibly
symbolising his power. This tells the audience that he's the main character whilst
his strong and upright posture implies that he's brave.
Generic elements/genre:
James
Bond is wearing a white tuxedo which draws attention to him, the colour white
connotes with innocence which suggests that he's the hero in the film whereas
the skeleton in the background is the villain/evil. We can also see a red
handkerchief in his pocket, red connotes with danger therefore it could implies
either that he's a dangerous character or that he will find himself in danger,
foreshadowing the events of the film. The only prop we can see in the poster is
the gun which sets the action theme of the movie and suggests that he's ready
for action.
Teaser element:
The
skeleton character in the background appears to be the villain in disguise,
there is a sense of mystery created and the audience may want to find out who
that character is, therefore pulling us into seeing the film.
Stars/Directors:
The
character of James Bond is played by Daniel Craig. In the poster non of the
name stand out at the audience since they are in a very small font which is due
to the fact that Craig already has an established image as James Bond since he
played in previous Bond films and therefore everyone already knows who he is.
Unique selling point:
Spectre
is a large production with Daniel Craig starring in it, he is already a well
established actor and therefore people are likely to watch a film with him
starring in it.
Target audience:
The
most obvious target audience are James Bond fans, who are mainly male, however the
film is targeted across all ages, cultures and countries.
Trailers
Film trailers are intended to get audiences excited about seeing a film at the cinema. However, trailers are also a form of introducing the storyline, they can establish the genre, introduce characters and setting as well as set the plot and key themes.
Director
Samuel Alexander "Sam" Mendes is an English stage and film director. He is best known for directing the comedy-drama film American Beauty (1999), which earned him the Academy Award and Golden Globe Award for Best Director, the crime film Road to Perdition (2002), and the James Bond films Skyfall (2012) and the upcoming Spectre (2015).
Interview:
An interview is a form of advertising as the movie begins to be spoken about. For example, by doing this interview he is raising awareness of the Bond movie ‘Spectre’ but also for those fans who follow him, he is showing not only his expertise but it is giving them an insight to how his filming habits progress.
Advertisement:
As part of the global Spectre campaign Heineken has released a new TV advert featuring Daniel Craig as James Bond.
“For its digital Spectre campaign, Heineken will once again be pushing the boundaries of modern technology, and will be taking the world's first ever selfie from space. For the 'Spyfie', Heineken® has partnered with Urthecast to take ultra HD imagery using its camera on the Deimos satellite, currently in orbit 600km above the Earth's surface. Heineken is also rolling out roughly half a billion limited-edition Heineken and Heineken Light bottles, featuring the "Spectre" logo.”
The main reason why TV adverts are so successful is because of the wide audience that it reaches.
Spectre breaks record in books
Spectre has been
awarded a Guinness World Records™ title for the Largest Film Stunt Explosion. Producer
Barbara Broccoli, Daniel Craig and Léa Seydoux, accepted the record certificate
on behalf of winner Chris Corbould, who served as Special Effects and Miniature
Effects Supervisor on Spectre. The explosion was filmed for a pivotal scene in
the film that took place on June 28, 2015 in Erfoud,
Morocco and
used 8418 litres
of fuel and 33kg of explosives.
Commenting on the announcement the producers of Spectre, said, “It is
absolutely tremendous that the Guinness World Records have recognised Chris
Corbould’s incredible work in Spectre in which he created the largest explosion
ever in film history.”
