Sunday, 18 October 2015

Suffragette research

Synopsis
With an all-star cast including Carey Mulligan, Helena Bonham Carter, Brendan Gleeson, Anne-Marie Duff, Ben Whishaw and Meryl Streep as Emmeline Pankhurst, Suffragette is the powerful and thrilling first film about the remarkable untold story of the real foot soldiers of the Suffragette movement. These women were not primarily from the genteel educated classes, they were working women who had seen peaceful protest achieve nothing. Radicalised and turning to violence as the only route to change, they were willing to lose everything in their fight for equality - their jobs, their homes, their children and their lives. Maud (played by Carey Mulligan) was one such foot soldier. The story of her fight for dignity is as gripping and visceral as any thriller; it is also both heart-breaking and inspirational

Official website 
https://www.suffragettemovie.com/
The main page has moving scenes from the movie which presents woman as proud and strong. This interaction with the audience is an example of pull marketing where the audience is free to explore whatever they want. The website also uses a colour theme that's also used on the posters, the maps for example use the synergistic purple which is something the audience can instantly associate with the movie. 
 
Posters
Posters are an good way of communicating with the target audience as they can easily reach quite a large number of people. Posters give the audience a visual idea of what the movie may be about and the potential characters/themes in it. I have personally seen this Suffragette poster on various buses and adshells and I think that its very eye-catching and stands out due to the use of bright colours.



Trailer
Film trailers are intended to get audiences excited about seeing a film at the cinema.  However, trailers are also a form of introducing the storyline, they can establish the genre, introduce characters and setting as well as set the plot and key themes.

Social networking




News



Over a hundred feminist protesters jumped the barriers onto the red carpet at the premiere of Suffragette in Leicester Square. Activists from Sisters Uncut have attended the red carpet premiere to campaign against domestic violence saying that they want to bring attention to domestic violence services and declared “the battle isn’t over yet”. 
Helen Bonham Carter said: “I’m glad our film has done something. That’s exactly what it’s there for,” adding that the protest was the “perfect” response to the film.
Reviews
Awards


“Carey Mulligan is destined for a Best Actress nomination at next year’s Academy for her gut wrenching portrayal  of a mother who loses everything she holds dear because she refuses to walk in a man’s shadow.”

02/10/15: Carey Mulligan took top honours for Suffragette at the first major ceremony of the film awards season. Mulligan was named best actress at the 19th annual Hollywood Film Awards in Beverly Hills for her role as Maud, a laundry worker who joins the fight for women’s votes.

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